Moonlight Graham. Where Everyday is Throwback the Clock Day.
I attended the opening of the new Moonlight Graham Apparel boutique style store on 854 W. Armitage Avenue in the trendy Linclon Park neighborhood of Chicago this evening.
Moonlight Graham website: http://www.moonlightgraham.com/
I have to give my full recommendation for anyone interested in sports branding (or not) to visit the new Store when they are in Chicago. Vintage nirvana is the best way I can describe the expereince. A true eclectic mixture of great clothes, great images and a fun ambiance to shop in. The ultimate "impulse" purchase shopper's paradise.
Bart Silberman, President and Todd Radom, the Design Consultant of Moonlight Graham have done an amazing job combining Todd's amazing talent and eye for retro stylings with Bart's outstanding feel for sports apparel and fabrication. This one-two punch is highly evident at the new retail space. The clothing selection, the attention to iconographic reverence and the general high end quality of the merchandise (even if it's just a little pricey) is just outstanding.
The connection to sports branding is very clear. With classic silhouettes from the 60' and 70's combined them with sports graphics, team logos and slogans, and mixed them together with frayed lettering, multi-layered appliques, heavy washes and lots of sanding and grinding...and Moonlight Graham has nailed a unique market for sports and non-sports consumers.
Great job Bart, Todd, Dan and the crew at Moonlight Graham-
(and save the gorgeous XL Cubs tracksuit top for me...)
T.
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From Anonymous.
I have been shopping at Moonlight Graham for the last two years, but have only been able to do so online. I am so excited about this new store in Chicago. Finally they have expanded from the West Coast to the Midwest. I recently got a chance to go to the new location and I love the decor, it goes very well with their products. Please, if you get a chance stop by. I guarantee you will walk out of there with a hat or a tee shirt that you will not find anywhere else.B.R.I.
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Thursday, June 08, 2006
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3 comments:
I have been shopping at Moonlight Graham for the last two years, but have only been able to do so online. I am so excited about this new store in Chicago. Finally they have expanded from the West Coast to the Midwest. I recently got a chance to go to the new location and I love the decor, it goes very well with their products.
Please, if you get a chance stop by. I guarantee you will walk out of there with a hat or a tee shirt that you will not find anywhere else.
B.R.I.
I have been shopping at Moonlight Graham for the last two years, but have only been able to do so online. I am so excited about this new store in Chicago. Finally they have expanded from the West Coast to the Midwest. I recently got a chance to go to the new location and I love the decor, it goes very well with their products. Please, if you get a chance stop by. I guarantee you will walk out of there with a hat or a tee shirt that you will not find anywhere else.B.R.I.
Bill- Thanks for responding. FYI Moonlight Graham has opened a new retail space in the Village I believe on LaFeyette Street in NYC!
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