Monday, May 29, 2006

Recommeded Sports Branding Society of America Reading

Designing Brand Identity
by Alina Wheeler

A Complete Guide to Creating, Building,
and Maintaining Strong Brands.

Volume 2 was just published this March of 2006.

As part of the 3 Core Points of Mission Statement of the Sports Branding Society of America, we will be providing recommeded reading to support our goals.

From Alina Wheeler and Riley Publishing comes this gem of a book. We highly recommend it.

Please review and if you have the chance to pick it up and read it please send us a post. We'd greatly appreciate it.



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