October 4, 2003.
New York NY + Chicago IL-
Thomas F. O'Grady has founded a new sports and entertainment design and branding firm, Gameplan Creative, LLC.
Initial projects include brand identity for the launch of C-SET, Carolinas' Sports + Entertainment Television, and branding for the NBA Charlotte Bobcats (both for Robert Johnson, founder of BET Network), as well as the identity for the Arena Football League's Philadelphia Soul (whose owner is Jon Bon Jovi). Other early assignments have come from Big Apple Circus and Major League Baseball. O'Grady spent 13 years shaping the NBA brand, supervising the identity of 29 NBA teams, 16 WNBA teams and eight teams in the newly formed NBDL, the NBA's minor league.
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